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In India, art and craft are not merely decorative. They are conceived from the creative vision of common people; inspired by their deep devotion to god, their spiritual communion with nature and the wisdom of their traditions. Art is therefore, a reflection of the self and community, a socially unifying force, a “sacred expression” of people intrinsically linked with culture. Therefore “Prachin” is about PEOPLE, ARTS and CULTURE – blending to form a cohesive whole.